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You've heard lots about it. Twitter and Facebook and you've gotta get on there, and something huge will happen, and, and... so then what? There's so much hype and so many people skipping a few steps in the middle of the explanations that understanding what to do gets pretty frustrating pretty quickly. Oh, and results almost always underperform what people have led you to believe. You use tools like Twitter Search and Google Blogsearch to listen. You use tools like Twitter or Facebook or OPEN Forum or LinkedIn (or a mix of them) to connect, as well as comment on blogs and the like. You use tools like blogs or email newsletters video or even photos on Flickr to publish.
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