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Starting your own business is one of the most challenging journeys you can take in life. All business owners will tell you that there are ups and downs, highs and lows...and tremendous personal rewards. Very few new business ideas are unique. It's more than likely that you'll be setting up in competition with other businesses, some of which will be established and doing well. Winning business from them won't be easy, so to make a success of your new venture you'll need to think about what makes you and your company special.
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