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Starting a new business is difficult. Customers don't typically come calling on you right away. Everyone starts somewhere and not all of your first clients will be long term, sweet spot clients. Starting a new business means you don't have your business foundation completed yet. At first you need to get clients - any clients. These are called stepping-stone clients. They are what will bring in your early revenue. You also need to start acquiring positive business testimonials. Again, you need steppingstone clients for this.
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