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When starting an at home business such as network marketing one of the first things you need to figure out is who your target market is. This is one of the biggest mistakes many hopeful network marketers make as they go about their prospecting in a hit and miss fashion and get hit and miss results. To be truthful, the results are more miss than hit! The question is often asked what is the right target market in network marketing? Is it home based business seekers? Yes but it's too broad.
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