Start-Ups

Startup Stacks: Operational Components For Rapid Startup Configuration

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Executive Summary

Capital requirements for startups (at least in the technology industry) have been falling steadily. One major reason for this is the existence of stacks: technology stacks, strategy stacks and marketing stacks. Stacks are a set of preexisting components that can be snapped together, quickly reconfigured and dynamically repurposed depending on the particular challenges of the moment. At the bottom level, the strategy stack is so noncontroversial and universal that it's almost invisible. This first layer is the double entry accounting method in use since the Middle Ages.

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