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By conducting an employee survey, the leadership was looking for innovative ways to move the existing corporate mindset toward an engagement-focused HR strategy. It was a much-needed shift. The director of human resources and legal counsel, Alex Teijeira, realized the company needed to clarify its brand and solidify its standing as an employer of choice in order to improve employee engagement and retain talent. He set a goal of creating an HR strategy that would align with the overall business strategy and address the attraction and retention problems.
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