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There is a perception that storage is now relatively simple. Although data volumes are rising rapidly, hardware costs continue to tumble, and any problem can be solved by just throwing more disks at it. Unfortunately, this misses the point; the business impact of a poor storage strategy has to be considered. For example, searching through 1 terabyte (1 thousand gigabytes) of data is a lengthy process: if that data can first be "Cleansed" through the use of deduplication technologies to only be, say, 500 gigabytes, the speed of response to business queries will be far faster - and as the results are based on a better quality of data, they will also be more accurate and useful.
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