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Strategic alliances are an important aspect of niche marketing because these relationships will help raise awareness for your products and services. A strategic alliance is a business relationship you enter into with a company who has a tangential relationship to your own business, but is not a direct competitor. Strategic marketing alliances are particularly important as they relate to niche businesses. Niche businesses operate largely by word of mouth, and if that word of mouth suggestion comes from another professional in a related industry or field, it will lend credibility to your own business.
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