Strategic Development of Business Models: Implications of the Web 2.0 for Creating Value on the Internet

There is virtually a consensus that, to remain competitive, firms must continuously develop and adapt their business models. However, relatively little is known about how managers can go about achieving this transformation, and how, and to what extent, different types of business models should be adapted. To illustrate the differential effect of environmental changes on different business model types, this paper draws from the '4C' Internet business model typology to elaborate on how a recent wave of changes on the Internet e the emergent Web 2.0 phenomenon e is affecting each of its four business model types.

Provided by: Elsevier Topic: Big Data Date Added: Feb 2010 Format: PDF

Find By Topic