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Executives and managers are under increasing pressure worldwide to improve profits of their organisations, while simultaneously improving outcomes and outputs. Facing profoundly uncertain times executives must, more than ever, ensure the organisation is poised to act and react to market forces - for future slowdown or intense activity. The challenge of dealing with uncertainty is vitally important, considering more variables and involving more stakeholders, with a greater emphasis on measurement for fine-tuning decision making. The key to this is a robust strategic management plan.
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