Business Intelligence

Strategic Planning In Logistics Business Concept: A Show Case In Malaysian Airlines Cargo Sdn Bhd (MASkargo) Malaysia

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Executive Summary

Air transport is one of the most dynamic logistics industries in the world. The global airline industry is in a state of turmoil and it is increasingly clear that the survivors and most certainly the winners will have to make radical changes to adapt to the new environment. With an increasing globalize economy, countries and companies are exporting and importing all kinds of goods from everywhere in the world. Without doubt the logistics industry plays an important role in this supply chain of getting raw materials to production and finally to the end customer. Planning plays an important role in any business venture. Strategic planning can make the difference between the success or failure of the business.

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