Strategic Use of Wi-Fi in Mobile Broadband Networks
The mobile-broadband market has reached critical mass thanks to fast networks, innovative applications, powerful platforms, and widespread user adoption. Operators are experiencing increasing data revenues even as voice revenues are declining. The business opportunity for mobile broadband is huge but also challenging. Users are clearly willing to pay for broadband service, but data usage is growing so quickly that it threatens to swamp the capacity of today's networks. Operators are increasingly employing Wi-Fi as a means to offload user traffic. This can be done defensively to purely address capacity needs or as an offensive opportunity to leverage these Wi-Fi networks for new revenue flows.