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Recently, it was claimed that the overall contribution of the IMP approach to the strategy literature has been insignificant and that, within the strategic management field, the strategy-as-practice research is of particular interest to exchange ideas regarding industrial network's strategising. In this paper, the authors are theoretically concerned with how people's activities links to organizational strategies, both in term of content and in term of process. The promise of customer order based production is related to customer orientation as well as to cost reductions.
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