Strategy Guide to Converged Infrastructure in Retail

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Executive Summary

With the ubiquity of connected technology such as smartphones, consumers have information at their fingertips anytime, anywhere and are making more informed buying decisions more quickly.

The ability of retailers to respond to consumers is critical. Lack of access to timely information can derail a sale, and yet, when it comes to technology, retail stores are sometimes neglected. Old, nonstandard equipment and legacy infrastructures can impede customer service, due to slow, unreliable access to information and applications. Some locations may not have onsite iT support, so local employees try to manage and troubleshoot systems, which can sap their productivity and take their focus away from their customers.

Meanwhile, the ongoing economic recession has forced some retailers to close locations and prompted others to buy competitors and consolidate operations and stores. This consolidation offers a golden opportunity to streamline and standardize technology and operations for greater efficiency and improved service. Unless the consolidation is carefully planned and executed, however, it can backfire and instead create more complexity, added expense and reduced efficiency.

This strategy guide explains how, by using HP's Converged infrastructure, you can upgrade technology, standardize equipment and improve iT practices, all of which can help reduce iT costs, cut network downtime, increase productivity and improve customer service. With more than 40 years of experience in the retail and consumer goods industries (90 of the top 100 retailers are HP clients), HP has the insight to help you adopt and exploit this technology to your best advantage.

This whitepaper is a rich media document, and includes industry analyst research, multimedia content, risk assessment tool, solutions brief, valuable reference articles and several detailed customer case studies, all embedded within the single dossier.

Sponsored by: HP and Intel: Intel

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