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These are challenging times in the realm of business process outsourcing (BPO). 2010 sits mired in a troubled economic setting, even as more complex customer demographics and expectations push businesses to rethink and redefine their customer care strategies and the geographies and technologies leveraged to support them. Established norms of consumerism are experiencing radical change. For service providers to compete in the scramble for today's fickle, more exacting - yet also more distracted - audience, they must build a stage fashioned out of differentiated and yet consistent service expertise across diverse geographies. After all, companies are seeking providers that offer nuanced strategies to widen the consumer audience and help them access new revenue.
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