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Study on Combining of E-commerce and E-marketing

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Executive Summary

In this paper, the authors defined a new concept "E-commerce E-marketing", and focused on six aspects to analyze and study the problems related, such as definition, content, relationship, functions, characteristics, significance and its developing model. First, they analyzed the basic content of e-commerce and e-marketing. Second, they discussed the common features and relationship between e-commerce and e-marketing. Third, they gave out the definition of e-commerce e-marketing, and analyzed the relationship between e-commerce e-marketing and e-commerce, e-marketing

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