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Product development leaders are fervently seeking more innovation, and software is playing an increasingly central role in that innovation. As the pace of product innovation increases, the need for better ways to harness and integrate software innovation in the overall product development lifecycle drives product development professionals to challenge traditional approaches to software delivery.
Forrester Consulting, commissioned by IBM, conducted a study to better understand the increasingly important role of software innovation in product development, and identified some key findings, including:
- Customer insights
- Demands on innovation
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