Enterprise Software

Stunningly Awful Demo Evolution - Have You Ever Seen Demos Get Shorter?

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Executive Summary

When a demo is first created for a new product, it is often short and well-focused. With each successive release, demos get longer as new capabilities and workflows are added. Year-by-year they grow, inexorably?! After several years, demos have accreted multiple layers of demo detritus and can be painfully long, complex, and confusing.

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