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The final months of 2008 unleashed sudden and sweeping economic change in the global economy. Amid debates over how long and broad this period of change will be, one thing is clear - a major transformation is underway and "Business as usual" responses are not likely to succeed. Based on the experience, the previous studies, an analysis of early winners of this period, as well as longer-term winners from historical economic transformations, the paper advises CEOs and business leaders to focus more than ever on value, to exploit opportunities presented by the current situation and to act on both quickly.
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