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Adding E-commerce encompasses so much more than a variety of templates and colors that attempt to match the look and feel of your current website. A few text rollover effects, animated graphics, brief descriptions, thumbnails and photos of the products really only provide you with an online catalogue. Such issues as user interfaces, marketing, branding, merchandising, navigation systems, website architecture and data flow is of prime consideration in establishing a successful Internet presence. It also encompasses intangible elements, such as how the human brain breaks up information, eye hand co-ordination and just plain old human nature.
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