Date Added: Jan 2012
Balanced scorecard has proven to be a functional tool for large companies; however, Small- and Medium-sized Enterprises (SME) have experienced it too complicated for their purposes. The aim of this research is to analyze the potential of simplifying balanced scorecard in order to acknowledge the practical realities of SMEs. The results of this paper indicate that the viewpoints covered by balanced scorecard can be simplified into three categories of productivity, work fluency, and safety. A simplified balanced scorecard can act as a tool for internal communication in SMEs, by converting company strategy into common terms understandable by the employees.