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Customer relationship management is a way to streamline all communications and processes related to your customers, whether on the sales, marketing, customer service or social media side of business. A solid customer relationship management (CRM) system incorporates sales force automation, social media management, marketing and call center applications. Sales reps who are out in the field can use customer relationship management applications to check the status of promotions or inventory, review customer history and gain instant approvals - all of which make it easier for them to sell, and sell big.
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