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To an employer of people, Intuitively the concept of motivation seems simple, "Give them more money and they will work harder/better/smarter - or any way you want them to". But what if you had lots of money, would an increase in pay still motivate you? Well if money doesn't motivate you, would you be motivated by "Intangibles" such as more status or more recognition? So people seem to be motivated by rewards of varying types, but yet we have all heard of people such as "Starving artists", charity workers, religious people and so on who work ceaselessly yet shun these things, in fact some even give up everything to follow their charitable work.
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