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Today's sales professionals rely on an array of technologies that were virtually unknown just a decade or two ago. Cell phones, email and GPS navigation systems are now all considered essential tools. Yet one technology with the potential to cut costs, save time and boost sales has largely fallen through the cracks: Web conferencing. This situation is gradually changing, however. A growing number of sales professionals are now using Web conferencing as a tactical tool to help them develop prospects, improve customer relationships and close deals.
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