Business Intelligence

Supplier-Retailer Relationships In The Strategy Of International Retailers: Empirical Evidence From Russia

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Executive Summary

The purpose of the paper is to analyze the role of supplier-retailer relationships in the strategy of international retailers penetrating Russian market which is now one of the most attractive in the word. This is underlined by the second place of Russia on the 2009 Global Retail Development Index of the consultant A.T. Kearney. Over the past decade, the impressive growth of the Russian retail market was accompanied by numerous changes, among them: increased power of retail chains; fast development of new retailing formats; outpacing growth of retailing operations in most Russian regions away from Moscow and St. Petersburg; emerging of strategic alliances and associations.

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