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The paper identifies different information flow strategies to enhance integration in strategic alliances and studies these strategies with respect to contextual factors and the impact on performance. Based on a parsimonious description of inter-firm information flows in the literature and the empirical findings, the authors identify 3 types of alliances: Silent, Communicative and IT intensive alliances. While Silent alliances have the poorest overall performance, substantial similarities are found between Communicative and IT intensive alliances. This research provides insight into inter-firm information flows from a contingency perspective, recognizing heterogeneity of firms and supply chain practices.
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