Supply Chain Information Flow Strategies: An Empirical Taxonomy

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Executive Summary

The paper identifies different information flow strategies to enhance integration in strategic alliances and studies these strategies with respect to contextual factors and the impact on performance. Based on a parsimonious description of inter-firm information flows in the literature and the empirical findings, the authors identify 3 types of alliances: Silent, Communicative and IT intensive alliances. While Silent alliances have the poorest overall performance, substantial similarities are found between Communicative and IT intensive alliances. This research provides insight into inter-firm information flows from a contingency perspective, recognizing heterogeneity of firms and supply chain practices.

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