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Management of supply chains facing atypical demand settings is challenging. Demand during events such as promotional sale, seasonal sale and or short life cycle product introduction is notoriously uncertain and therefore very difficult to predict. Demands arising from such events are called atypical demand. However, these events bring huge financial opportunity to the supply chain players. In industries such as fashion, toys, and high-tech electronics, time-to-market and product turnover are vital; product has very short life and is sold in brief and well-defined selling seasons (Christopher 2004, Johnson 2001). Demand faced by such industries are extremely volatile and seasonal in nature, and highly unpredictable (Wong et al 2005).
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