Business Intelligence

Sustainability And Competitive Advantage

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Executive Summary

However, the business implications of sustainability merit greater scrutiny - and scrutiny of a different kind than the "Green"-oriented focus that's most common. Will sustainability change the competitive landscape and reshape the opportunities and threats that companies face? If so, how? How worried are executives and other stakeholders about the impact of sustainability efforts on the corporate bottom line? What - if anything - are companies doing now to capitalize on sustainability-driven changes? And what strategies are they pursuing to position themselves competitively for the future?

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