Data Management

Sustainability As A Competitive Advantage

Date Added: Jun 2009
Format: PDF

This paper investigates how a genuine commitment to sustainability - defined as environmental and social responsibility - is helping HP to grow its leadership in key markets. The author look at how HP translates its green credentials into profitable new businesses and better-performing existing ones, all while advancing its long-term position as a model corporate citizen in the global arena. In formally incorporating sustainability into its overall corporate citizenship program, HP identified three overarching priorities that every business unit is required to embrace: raising social and environmental standards in the supply chain, improving the energy efficiency of operations and products in order to reduce carbon emissions, and promoting product reuse and recycling.