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An important component in explaining strategic adaptability is strategic planning. Strategic planning has long asserted that formal planning provides benefits that ultimately produce economic value .One principal element in strategic planning is forecasting, which has been consistently recognized as an important capability for business planning and management Thus, author talks about forecasting model which is central to achieve forecasting accuracy and reducing costs implications. The attempt is to emphasize the adequacy of modeling that can explain a business scenario towards understanding sustainability and strategic planning.
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