Leadership

SWOT Analysis Helps Strategic Plan Development

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Executive Summary

It is important to specify the objectives to be achieved in advance because some strength that helps certain objectives can become weakness in the context of other objectives. For example, a large installed production capacity can be strength if the objective is to enter new markets that have unfulfilled demand. The same strength can become a possible weakness if the objective is to enter a new line of business in the context of changing market conditions.

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