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A SWOTT Analysis is used to identify the Strengths, Weaknesses, Opportunities, Threats and Trends present within a company's environment. Identifying these things gives a list the company has going in its favor as well as areas they may need to improve. Without taking the time to analyze these areas, the company may be offering services/products they are not equipped or knowledgeable enough to handle, or they may not be using their stronger areas to their full potential.
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