Sybase 365: mCommerce Solution

Date Added: Jul 2009
Format: PDF

Today, mobile operators want to acquire and retain customers by offering new value added mobile commerce services. They want to introduce financial services beyond operator billing, and topup services beyond scratch cards. Financial institutions recognise the mobile economy as an opportunity to strengthen their position through new products and services to create new revenue streams, attract new deposits, reduce costs, reduce fraud, and increase customer loyalty.