Emerging Tech

'Take The Risk, Take Time To Experiment'

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Executive Summary

Kellogg continued its yearlong 100th anniversary celebration earlier this month in Miami, but participants were not mulling over the past. They were looking ahead to the future of innovation. Practitioners joined academics during a two-day event at Miami's Mandarin Oriental Hotel, where they explored strategies to enhance "Customer-centric innovation." The conversation turned repeatedly to the ways technology can enable collaboration and harness consumer insights - and lead to business breakthroughs. The conference is one of several global events the school is producing to coincide with its centennial.

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