Big Data

Tapping The Uptapped: A Winning Strategy For Emerging Markets

Date Added: Jan 2010
Format: HTML

Innovation is often a key driver to a company's success. Take Siemens, for example, which has a reputation for being innovative - and successful. But the correlation doesn't stop there, according to Ursula Boehm, Vice President, Operations (International Business) at Siemens. It's one thing to be innovative, but product differentiation also goes a long way to maintaining market share. Boehm says that where multinationals used to target top-tier cities in China, Siemens for one, is homing in on rural areas in the country.