Business Intelligence

Tapping The Uptapped: A Winning Strategy For Emerging Markets

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Executive Summary

Innovation is often a key driver to a company's success. Take Siemens, for example, which has a reputation for being innovative - and successful. But the correlation doesn't stop there, according to Ursula Boehm, Vice President, Operations (International Business) at Siemens. It's one thing to be innovative, but product differentiation also goes a long way to maintaining market share. Boehm says that where multinationals used to target top-tier cities in China, Siemens for one, is homing in on rural areas in the country.

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