Big Data

TDWI Best Practices Report - Customer Analytics in the Age of Social Media

Date Added: Apr 2013
Format: PDF

This TDWI Best Practices Report examines organizations’ current practices and future plans for customer analytics technology implementations, with a special focus on how organizations are adapting to the knowledge potential as well as challenges of social media networks. The report offers recommendations for achieving greater return on investment (ROI) from customer analytics processes.