Business Intelligence

Teaching Data Mining: The University of Alabama and SAS

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Executive Summary

The University of Alabama (UA) and SAS developed a partnership whereby students who complete a sequence of four graduate-level courses can receive a joint Data Mining Certificate from UA and SAS. Recently, the opportunity to earn this certificate has been made available to MBA students as well. This paper will discuss the teaching data mining in a business school, the data mining curriculum at UA and the advantages of the partnership with SAS. The market demands for students with this certificate and lessons learned in developing and implementing the program will also be covered.

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