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Today's increased focus on revenue growth and international competitiveness has driven manufacturing companies to seek new ways to accelerate product development through process innovation, global alliances and strategic partnerships. Shifting business and market dynamics demand agility undreamed of - even a decade ago. But along with the new opportunities, globalization has also created tough new challenges. To reduce costs and pursue global markets, companies are dispersing engineering, design and manufacturing, as well as marketing, sales and service activities around the world. This has made it significantly more difficult to coordinate the value chain and manage products effectively across their lifecycles.
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