Tech Roundup: How to Take Advantage of Big Data Analytics
Imagine being able to take every piece of information created about your organization across any digital environment and being able to leverage it to be more competitive. How organizations plan and implement these initiatives will ultimately determine how successful they will be. And if your organization is looking for more information on how a Big Data Analytics initiative can benefit you, or how to improve your current analytics strategy, this Tech Roundup is the perfect resource for you.
In this exclusive resource, you will learn:
- How can line of business leaders make sense of Big Data?
- The current Big Data strategy, future plans, and expectations of several hundreds of decision makers who participated in our Global Analytics/Big Data survey;
- How Big Data Analytics is helping lift spending on enterprise software, as more businesses invest in tools to give them a better handle on customer habits;
- How measuring actual customer behavior instead of behavioral intent can dramatically increase your marketing effectiveness.
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