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Mobile commerce or m-commerce is defined as any direct or indirect transaction with a potential monetary value conducted via wireless telecommunication networks. Using mobile services, users can send/receive emails, download music/graphics/animations, shop for goods and services, play interactive online games, trade stocks, book tickets, find friends, conduct financial and banking transactions and so on. One of the main benefits of using m-commerce services is the ability to carry out tasks anywhere, anytime. Given such uniqueness, mobile commerce has been a huge success in some markets such as Japan. However, interestingly this innovation has not been as flourishing in other markets such as the USA and China.
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