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Many businesses today face a different but no less daunting challenge - surviving against mushrooming competitor. This competition is coming from both conventional quarters and, increasingly, unconventional ones, including rapidly developing economies. One of the few surefire ways to come out on top against these competitors is by excelling at innovation. In fact, it may be the only viable way for many companies to differentiate themselves, especially in the current environment, because most organizations that have survived the Great Recession to date have already squeezed most of the inefficiencies and excess costs out of their businesses.
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