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TechRepublic Resource Guide: A firsthand look at successful CRM implementation

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Executive Summary

CRM has become a key business paradigm for organizations seeking to cultivate and expand their customer relationships, but many implementations fail because of misconceptions and unrealistic expectations. Here's a look at the other side of the coin: a successful CRM implementation.

Download this TechRepublic Resource Guide for a firsthand look at a CRM success story.

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