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Customers are tough cookies. They're extremely media aware and increasingly cynical - it's a clever marketer who can get under their skin. Online surveys reinvent the traditional format and offer a unique way of interaction - all the benefits of the internet without the programming. Select the right survey website and creating surveys can be free of any charge and the cost to publish is minimal. Anyone can develop an online survey. Once the survey is online it's a simple step to promote it, either through email (with a link enclosed), via a link from a website or referenced by other forms of advertising.
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