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While it is true everyone is atwitter about Twitter, it is equally true that for many small business owners, LinkedIn is an equally, if not more, powerful social media tool. There are a few reasons for this, but the main is this: whereas it takes a while to get the hang of Twitter, the power, value, and ease of use of LinkedIn is obvious. Networking is in the DNA of most entrepreneurs. The problem with LinkedIn (if there is one) is that it seems more static than Twitter or Facebook - not a few LinkedIn members, to quote Ron Popeil, "set it and forget it." They create a LinkedIn account, create a profile, and then never bother to maximize this amazing tool.
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