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It's never been faster or less expensive to learn who your clients are. It's also easier now to know what they think about your products and services; understand the concerns, needs and performance of your partners and employees; and get feedback from the people who matter to your business. Many online survey tools are available that simplify the creation, distribution, collection and analysis of data. Determine the Purpose of Your Survey: Identify the information needed and from whom it will be collected. Typical objectives include compare awareness of your product to your competitors' conducted among your prospects; quantify attitudes and preferences about your products among your customers; and measure employee satisfaction.
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