Ten Tips To Make Sure Your Company Newsletter Gets Read, Not Tossed
From the executive summary: ?There are only two kinds of company newsletters: those that are read and those that are tossed. Through its design and content, a company newsletter needs to capture the attention of potential readers and keep it. A newsletter will not receive any results if the Web users do not read it. Hence, it is essential for a newsletter to be presentable and attractive.? The paper elucidates 10 tips to make a company?s newsletter reader friendly.