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Enterprise 2.0's asynchronous collaborative dynamic makes it as different from Web 1.0 as Web 1.0 was from its predecessor. Integrating these two realms, which are as distinct and interdependent as the unconscious and conscious, is the only way to achieve sustainable prosperity. This requires that one learns how to combine the best business practices with the body of knowledge that's been developed using the scientific methods pioneered by Freud and Jung to explore the imaginative processes of the unconscious realm. The objective stance one has been perfecting for the last century requires objects and objects exist in time and space. Synchronous encounters like meetings create a common space at a common time and therefore support objects and objectivity.
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