Business Intelligence

Texting For Dollars, A New Marketing Strategy

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Executive Summary

Promotions have been the lifeblood of restaurants. However, technology has now allowed restaurants to target certain segments of the population. If you dined at an established and reserved on line, you'll probably receive e-mail alerts. Text messaging has taken that to the next level. But the segment is growing, and it's not just in dining and shopping. Recent research from the U.K. showed taxi companies getting more than half their bookings from mobile phone text messages and an increasing number of people using discreet texts to make medical appointments.

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