Date Added: Oct 2009
Modern consumers are on the move, and successful marketers must go mobile to reach them with relevant offers. Through the proliferation of wireless communications devices - mobile phones, PDAs, laptops and netbooks - it's never been easier to stay connected, or to connect with potential prospects. With so many ways to connect, the cell phone stands out as the most widely used communications tool - with over 258 million wireless lines in the U.S alone. But more than a ubiquitous presence, it's what consumers are doing with mobile phones that makes the channel so appealing to marketers. America's wireless market has witnessed an explosion of text messaging, or SMS (short message service).